Celebrating International Women’s Day with Zoe Rossi

Celebrated on 8 March each year, International Women’s Day is a special opportunity to shine the spotlight on women working in our industry, highlighting their unique experiences and expertise, and what led them on this career path.

We spoke with Zoe Rossi, Marketing Manager for EMEA & APAC, responsible for all marketing strategy and delivery within these regions, at Sense to hear what led her to the energy sector, and what could be done to encourage more women to see the opportunities in this field.

What initially interested you, and led you to this industry?
My journey in the Energy industry began at BP, where I managed marketing and strategic product brands in one of their businesses. This helped with my understanding of the energy sector. Later, I shifted to technology/SaaS collaborating with inspirational founders to grow start-up and scale-ups. The combination of Energy experience and passion for tech innovation led me to Sense. I was particularly interested in their ClimateTech vision and the chance to be part of meaningful environmental impact.

Do you have any advice for other women who may not have thought to join this industry?
Honestly, the energy/utilities sector wasn’t initially on my radar. However, with transferable marketing skills, I decided to try it, despite the daunting sight of being among a few women at my first energy conference. Soon, I started to see the many opportunities, especially with digital transformation leading the way. I found it exciting! My advice to other women: don’t let predefined perceptions deter you. Your skills and insight are assets, and we need good people and clever minds to keep driving innovation forward.

Do you have any insights into what could be done to encourage more women into this sector?
To encourage more women into this sector, we need to reshape the narrative around career paths. I’m a believer that careers are squiggly, not linear, so we shouldn’t feel constrained to climb one single ladder, in one sector. With transferable skills and talent, you can transition freely across sectors and the industry knowledge will fall into place once in role. It’s also a fascinating time to be in this sector. We’re on a mission to achieve climate neutrality by 2050, which is not only inspiring but also gives a sense of purpose. Early education also plays a role. If you ask my daughter, what I do for a living, she doesn’t mention ‘grid edge intelligence or smart meter technology’; she says I’m, ‘trying to save the planet.’ Her interest in climate change has been piqued by this, leading her to join Eco-club which teaches children about the environment. Making topics like renewable energy engaging and tangible from an early age.

What do you as a woman bring to the industry?
I contribute fresh insights gained from my experiences across various sectors. I also bring a positive attitude and optimism, which benefits our work dynamics. While these traits are more about my personality than my gender, I hope they enhance our ways of working.

Where do you see yourself in five years?
In 5 years, I’m looking forward to seeing how Sense has transformed the industry. It’s such a powerful ClimateTech proposition, and the potential is exciting! Millions of people across the EMEA and APAC regions will benefit once they have a Sense enabled meter in their homes. Being part of this journey is a great career opportunity.


Find out more about Sense.



Upcoming events

Recent Blog posts