Meet our members: Daniela Sellmann introduces SAP

ESMIG’s mission is to support its members by representing the views of Europe’s smart energy solution providers on key European policy and regulatory issues and driving a green transition that fully empowers consumers. This is only possible with the help and support of our members. A very good reason to get to know them better!

We spoke with Daniela Sellmann, Global Vice-President and Head of Industry Business Unit Utilities at SAP, to find out more about the company and their thoughts on the role of smart energy solutions.

What is your company’s mission? 

SAP’s vision is “To help the world run better and improve people’s lives.” SAP aims to create a world where there are “ZERO emissions, ZERO waste, and ZERO inequality.” Whether it is helping businesses minimise the greenhouse gas footprint, standing for racial and gender equality, encouraging innovation in business, or building a skilled and inclusive workforce, sustainability is at the core of SAP’s values.

What drove you to become an ESMIG member? 

Smart energy solutions are at the center of the energy transition and decarbonisation. ESMIG, the European Association of Smart Energy Solution Providers, is therefore an ideal platform to exchange insights, ideas and positions concerning smart energy solutions towards policy makers and other stakeholders.

How does ESMIG help your company to achieve your goals and support your company’s mission? 

The regular exchanges with fellow members and participation in working groups and task forces helps us to convey our point of view, use inputs for our internal strategy and positioning, and learn from others at the same time. The joint voice of ESMIG members also helps us to increase our influence and participation at EU policy level.

What do you see as the biggest challenge and opportunity for the energy industry in Europe today? 

Making the energy transition happen requires a coordinated approach with many stakeholders, including generators, grid operators, policy makers, industrial companies, private households, and many more even cross-industry collaborations. Getting the necessary buy-in from all stakeholders and balancing cost and benefit between them is a big challenge. There is also a big opportunity for the energy industry in scaling up new business models and moving with big steps towards renewable energies globally.

Where do you see smart energy solution providers making a difference in addressing these challenges? 

Getting the buy-in from all stakeholders requires solutions that are convenient and commercially viable. Driving this innovation and scaling new solutions will be a driver of the energy transition and smart energy solution providers are fundamental for future innovation to build on. It is the must-have before thinking about the can-do.

In an ideal world…business, politics and consumers come together to develop and use smart energy solutions to make decarbonisation happen and minimise climate change. They act together in unity with a common goal.


Find out more about SAP and their activities on their website.



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